SPECIALIZATION IN DIGITAL MARKETING

SNIES code: 108695

Degree Obtained: Digital Marketing Specialist
Level of training: Specialization
Duration: 2 semesters
Mode: Classroom
SNIES Code: 108695
Qualified Registration: Resolution 014966 of December 18, 2019, granted by MINEDUCATION.
Schedule: Fridays: 6:00 p.m. to 10:00 p.m., Saturdays: 8:00 a.m. to 4:00 p.m.
Total Credits: 24
Number of Credits I Semester: 12
Credit Value Year 2024: $ 511.000
Tuition Cost I Semester Year 2024: $ 6.132.000 *
Academic Space: Avenida Boyacá # 66A – 61
Contact: Lira Isis Valencia Quecano
Phone: (60 1) 6684700 Extension: 500 – 508
E-mail: [email protected]

*The tuition fee from the second academic semester onwards will depend on the number of academic credits enrolled.

We are a University with High Quality Institutional Accreditation: Resolution 017390 of December 27, 2019 (for 4 years), granted by MINEDUCACIÓN.

SYLLABUS

STUDY SPECIALIZATION IN DIGITAL MARKETING AT U.D.C.A!

The Specialization in Digital Marketing of the U.D.C.A. trains specialists with an outstanding theoretical and practical training, complete, but above all interdisciplinary so that it can be developed in any field of Marketing and Digital Communication, as well as a series of skills, to understand, analyze and act according to the needs that the market needs.

GRADUATE PROFILE

The Digital Marketing Specialist of the U.D.C.A. will have the ability to perform as: senior manager, consultant, advisor, manager or researcher, practice in public and/or private companies, with extensive knowledge of strategic areas related to Community management, digital marketing campaigns, brand management in social media, digital research, product management in alternative channels, digital communication, e-business and web projects, among others.