Degree Obtained: University Professional in Marketing
Level of training: University Professional
Duration: 8 semesters
Mode: Classroom-based
SNIES Code: 52922
Qualified Registration: Resolution 019609 of October 20, 2020, granted by MINEDUCACION
Total credits: 144
Number of credits I Semester: 17
Credit value Year 2024: $ 276.000
Tuition Fee I Semester Year 2024: $ 4.692.000 *
Academic Space: Avenida Boyacá # 66A – 61
Contact: Jhensus Elías Carvajal Gómez
Telephone: (60 1) 668 47 00, Extension: 505 – 500
E-mail: [email protected]
*The cost of tuition from the second academic semester onwards will depend on the number of academic credits enrolled.
We are a University with High Quality Institutional Accreditation: Resolution 017390 of December 27, 2019 (for 4 years), granted by MINEDUCATION.
¡STUDY MARKETING AT U.D.C.A.!
The professional in Marketing at the U.D.C.A. will be trained as a commercial strategist with a social and environmental sense, with the skills to direct, advise and offer consultancies to Mypimes with emphasis on the commercial area, generating innovative value proposals, supported by the management of 4.0 technologies, in their creative capacity and in the formulation and development of innovation and entrepreneurship projects. You can access strategic alliances at local, regional, national and international level, to carry out your academic and business internships and exchanges in the functions of training, research and social projection, with the advice and support of highly qualified teachers.
Mission
To guide the comprehensive training of marketing professionals with respect, solidarity, equity and responsibility that contribute to the sustainable human development of Colombian SMEs through programmes and/or projects for the marketing of products and services.
Vision
The UDCA Marketing programme will be recognised nationally and internationally for its academic excellence and for promoting the development of sustainable markets in the region and in the country through its students and graduates.
Graduate profile
As a professional in Marketing of the University of Applied and Environmental Sciences, you will be able to perform with high acquired skills, high management and consulting skills, in a globalised market economy as: Manager of your own business unit (entrepreneur), at the global level, Director, Advisor or consultant in areas related to marketing, with an integrated view of the realities of the company, markets, society and the state. – Marketing manager, project leader with the ability to analyse, interpret, resolve and manage marketing strategies and programmes, lead and manage alternative media plans by segment, strategist in digital platforms such as Community Management, among others.
OUR MAGAZINES AND PUBLICATIONS OF MARKETING
Step-by-step research - Second edition
Today, after 11 years of practice of the mentioned work and under the title Investigación paso a paso, the author updates, incorporates new chapters and revises concepts, all this, product and consequence of her research tasks and practices and of the logical evaluation of this task, in our University. It is also pertinent to point out that the text refers to and merges the new requirements issued by COLCIENCIAS – Publindex, in the sense of approaching, correctly, a research project, either by research groups, young researchers and seedlings, with the logic that leads to its successful execution, to a possible co-financing by State entities or private collaboration and to its future dissemination, at national or international level.
Marketing and Marketing Guide Text for Non-Marketers
To talk about marketing and commercialization is to think about the best way to bring a product to the consumer. When we talk about a product, we are referring to a tangible good or an intangible service. Each one of them must have its own characteristics to satisfy the buyer’s needs. However, this process that goes from the producer to the consumer presents a series of inconveniences that are analyzed in marketing and commercialization.
VIDEOS ABOUT OUR TRAINING PROGRAM MARKETING
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UNIVERSITY CAMPUS
222nd Street
222 Street # 55 - 37
PBX (60 1) 6684700
Bogotá, Colombia
Boyacá Avenue
Boyacá Avenue # 66A - 61
PBX (60 1) 6684700 Ext. 501
Bogotá, Colombia
CTB - U.D.C.A. Alliance
Carrera 21 # 53D - 35
PBX (60 1) 3483061
Bogotá, Colombia
Cartagena
Carrera 31 # 18b - 55
(Pie del Cerro Neighborhood)
Phone: (60 5) 6551891
Cartagena, Colombia
Resolution of the Ministry of National Education 7392 of May 20, 1983 - SNIES Code 1835.
High Quality Institutional Accreditation: Resolution 017390 of December 27, 2019 (4 years), granted by the Ministry of National Education.
Higher Education Institution subject to the inspection and surveillance of the Ministry of National Education.
All Rights Reserved Universidad de Ciencias Aplicadas y Ambientales U.D.C.A. - NIT 860.403.721-2
Design and development: ICT Management.