Commercial Engineering

This basic management text arose from the need to prepare a document that combines theory and practice, to be applied in practice. The book seeks that as the reader progresses, he/she will be able to integrate these three basic and key elements to create and consolidate companies in a successful way. The book has practical examples of application to make it easier and more enjoyable to read and understand. Knowing basic concepts of administration, its principles and theories and with them, having enough theoretical bases to be put into practice through the development of the workshop methodology, where the way in which a general diagnosis should be carried out is combined to be applied to all the stages of the administrative process, where the reader will be in charge of applying it to real life and to the current situation of the company. Theory, Practice and Application are the three key forces of business success, which if well contextualized within a current and real world by people and organizations in general, will allow a better balance towards the creation and consolidation of economically profitable and socially sustainable companies.

To talk about marketing and commercialization is to think about the best way to bring a product to the consumer. When we talk about a product, we are referring to a tangible good or an intangible service. Each one of them must have its own characteristics to satisfy the buyer’s needs. However, this process that goes from the producer to the consumer presents a series of inconveniences that are analyzed in marketing and commercialization.